New York State Locations, 2006

Petr-All Corporation hired us in 2006 to develop architectural and interior branding for their Express Mart gasoline station/convenience stores. Their sites are located throughout New York State, and therefore are subject to many different jurisdictional design guidelines. Our task was to develop a branding concept that could be easily modified to accommodate different architectural styles and potential co-branding with corporations such as McDonald’s® and Tim Horton’s® while maintaining a recognizable identity which speaks to Express Mart’s quality and service.
Photos Copyright 2011 James Cavanaugh